The FitLife Lab: The Mentorship That Finally Teaches You How to Coach...Not Just What to Know
Stop paying thousands for information you never learn how to apply. This is where knowledge meets real-world coaching.
The FitLife Lab helps you become the kind of coach who can think critically, troubleshoot confidently, and guide real people to lasting change.
Kenny Lipton
Co-Founder, Head Coach
Full effort Coaching
Fitlife Project & fitlife lab
Sarah Lipton
Co-Founder, Head Coach
Full effort Coaching
Fitlife Project & fitlife lab
This isn't about becoming just another "protocol" Coach...
We teach you how to think critically, coach the human in front of you, and make confident decisions based on context — not just theory.
You’ll learn how to apply what you know, troubleshoot what you don’t, and finally feel equipped to guide your clients beyond the basics.
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If you're tired of second-guessing yourself, burnt out because your clients aren't getting results, or constantly having to find new leads because your retention is low, this mentorship was built for you.
The best coaches don’t just know how to program nutrition or workouts...they know how to coach the individual. And that’s what builds both lasting results and a lasting business.
Learn more about our mentorship paths
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Who's it for?
Not Your First Coaching Cert? Perfect...
FitLife Lab was created for beginner-to-intermediate coaches who know training and nutrition — but keep hitting walls when clients don’t respond to standard methods.
You’re realizing it’s not just about calories and macros anymore.
You want to better support clients with issues around digestion, stress, metabolism, and hormones — while staying within scope and becoming the kind of coach who knows how to think critically, not just copy protocols.
This is for you if…
✔ You’ve hit roadblocks coaching lifestyle clients
✔ You want to bridge the gap between macros and real-life physiology
✔ You’re ready to elevate your results, systems, and retention
When you elevate your coaching, clients elevate their lives
Mentorship Options
Option 1 ➡️ 12-Week Cohort Mentorship
✅ 24/6 Private Communication Portal with Mentors
✅ Personalized Audit of Your Current Coaching Systems
✅ Custom Syllabus Built Around Your Clients & Knowledge Gaps
✅ Real Case Studies (Not Hypotheticals)
✅ Monthly 1:1 Call
✅ Monthly Group Q&A Call
✅ Access to All Live Trainings
✅ Lifetime Community Portal Access
✅ Ongoing Resources, Documentation, and Support
Ideal for: Coaches who want a high-level, personalized mentorship to grow faster and go deeper. Perfect if you're navigating complex client cases, want direct feedback on your thinking, and prefer learning through hands-on support. Spots are limited—application required.
Ideal For: Coaches who know training and nutrition but feel stuck when clients don’t respond to the basics. If you’re looking for real and applicable education, want to think critically, and value community and structure over cookie-cutter protocols
✅ 12 Weeks of Self-Guided Study (Modules, Supporting Documents, Quizzes)
✅ Bi-Weekly Live Class
✅ Monthly Group Q&A Call
✅ Interactive Posting Board & Community Access
✅ Applied Coaching Workbook — A physical reference guide mailed to you upon completion (includes case studies, protocols, study guides & more)
Option 2 ➡️ 1:1 Exclusive Mentorship
A note From kenny and Sarah
We built FITLIFE Lab because we were tired of seeing smart, capable, and caring coaches get stuck at the edge of their knowledge, and burnt out trying to “fix” clients with surface-level solutions that didn’t stick.
We’ve been there, too. Tracking every macro, adjusting every variable, recommending another supplement… but still watching clients plateau, flare up, or burn out.
What changed everything for us was learning to see the body as a system, and coaching it that way.
Not in a way that overcomplicates the work, but in a way that finally makes it click.
After years of being deep in the trenches, from protocols stacked on protocols, we knew there had to be a better way. One that’s rooted in critical thinking, real-world application, and actually supporting the human in front of you...not just their lab work.
Since then, we’ve helped hundreds of people, from pro athletes to lifestyle clients, get life-changing results by looking deeper.
Now we’re here to help you do the same.
Not with a new set of rules, but with the tools, frameworks, and deeper understanding to become the kind of coach who can problem-solve in real time and guide people back to feeling like themselves again.
That’s what FITLIFE Lab is all about, and we’re so glad you’re here.
-Coach Kenny and Sarah
Will I get specific protocols to use with clients?
Not at all. We work with coaches at various stages: from those still building and wanting to create really great results, to seasoned coaches looking to improve retention or get more confident with more complex client needs.
Do I need to already have a full roster of clients to join?
The 1:1 mentorship gives you personalized feedback, client case reviews, and direct strategy guidance based on where you are in your business and where your education level is currently at, while the cohort offers a more collaborative, group-style experience with weekly touch points and community support, and self-guided study.
What's the difference between 1:1 mentorship and the cohort?
FitLife Lab is for health, fitness, and nutrition coaches who want to break out of the "just eat less and train harder" cycle. It’s for those who are eager for real education and ready to understand the body through a whole systems lens. Whether you're building your business, scaling your client results, or tired of feeling like you're winging it with complex cases and losing clients because of it, you're in the right place
Who is FitLife Lab for?
FAQ
You’ll get access to frameworks, tools, and guidance for addressing common functional issues like fatigue, bloating, cycle irregularities, metabolic plateaus, and more. But this isn’t about giving you cookie-cutter solutions — it’s about helping you think critically, assess thoroughly, and tailor your approach based on the whole person in front of you.
Do I need a background in functional health or advanced education?
Can I get CEUs or continuing education credits for this?
At this time, we do not offer CEUs. However, many coaches use this as a bridge into more advanced credentials, and this education has helped past mentees secure higher-level opportunities and dramatically improve client outcomes. This is something we are working on for the future!
No. This is the bridge between basic certification knowledge and advanced application. If you understand macros, training, and general coaching principles, we’ll help you level up from there.
How much time should I set aside each week?
While this is self-paced, on average we would say expect 2–3 hours/week for the cohort including lessons, calls, and practice work. For 1:1 mentorship, we customize your timeline — so it can flex with your schedule while still keeping momentum.
